This week I was thrilled to take part in a small event for bloggers at the Newburn Bakehouse, Warburton’s dedicated gluten- and wheat-free facility in Newburn, just outside Newcastle upon Tyne. After the rebranding, which I covered in January, I was interested to know what else they have up their sleeves, and when they said I’d…
Warburtons rebrand their FreeFrom range as “Newburn Bakehouse”
Warburtons is a long established bakery brand in the UK, and their range of gluten and wheat-free breads is prominent in the FreeFrom aisles of most major supermarkets. Now they are looking to strengthen their gluten-free credentials by rebranding their FreeFrom department as the Newburn Bakehouse, named after the dedicated gluten and wheat-free factory in which…
