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Update: I have now started a Tumblr called Empty FreeFrom Shelves, hoping to highlight this problem on a larger scale.
We’ve had a good run, Tesco, you and I. Fond memories back from when I was at school, going out for snacks, you were so convenient. You were so good to me.
You could never quite accept that I was diagnosed with coeliac disease. “But you can still eat organic bread, right?” you insisted. “Oh, sorry, we won’t be restocking our FreeFrom shelves until tomorrow – THAT’S OK RIGHT?”
I’ve put up with the abysmal treatment as a FreeFrom customer, and the don’t-give-a-shit attitude of your staff for too long. It’s over.
Today I needed plain flour – a staple food, you might think. But no, there was only self-raising flour, pretty useless if you’re making anything other than cakes. Once again, the shelf was bare. Last Autumn, when I was writing my gluten-free Christmas baking book, this was a frequent occurrence. And I’ve had enough. I explained to the man “you do realise that I can’t have any of the other flours in this entire store?”. He shrugged at me. This in a Tesco Extra, one of your largest stores.
I haven’t seen your FreeFrom section decently stocked in the last 6 months and this isn’t good enough. So it’s over. I won’t be giving you any more of my money and I will actively encourage everyone I know to do the same. I will make the longer walk to Waitrose specifically to avoid you (which, by the way, actually works out cheaper for our weekly shops).
The sad thing is, you won’t care about losing one customer. Or even several of your FreeFrom customers. We’re just an inconvenience to you, aren’t we?